“They have built a unique and compelling restaurant concept serving the attractive breakfast segment, and we are equally impressed with the Company’s strong culture. “We’re very excited to support Snooze’s next phase of growth,” said Aggarwal. Brentwood brings a long track record of investing in the space, with Snooze representing its tenth investment in the restaurant industry. With Brentwood, we have found a partner who shares our vision in Snooze’s future and supports its continued expansion.”Ĭoncurrent with the transaction, Snooze has added Rahul Aggarwal, partner at Brentwood, to its board of directors. “Brentwood’s investment further underscores the strength of the Snooze concept and its differentiated offering. “David and the Snooze management team have done a tremendous job building this innovative brand,” added Karen Kenworthy, partner at Stripes. “We are fortunate to have partnered with a group of premier, growth-oriented consumer investors that have provided support and capital to execute our ambitious growth strategy.” “We’re thrilled to welcome Brentwood to the Snooze family and are thankful for the continued support from Stripes and ACG,” commented Birzon. Following Stripes and ACG’s investment in 2016, Snooze has rapidly grown to 44 restaurants located across six states and has created a loyal, cult-like customer following. Snooze has been led by CEO David Birzon since 2012, who will continue as CEO going forward. From composting and recycling nearly 90% of its waste to donating 1% of its sales back to its communities, Snooze is working toward creating a better world for future generations. That’s why with every meal Snooze serves, its dedicated to bettering both the communities it is a part of, and the planet.
#Stripes group karen kenworthy full#
Snooze believes that the only thing better than a full plate is a clear conscience. Being different does not stop at the plate, it’s the way Snooze does business. Snooze was founded in 2006 in Denver, Colorado with the idea of flipping the typical breakfast experience on its head and serving Breakfast, but Different.
Brentwood is partnering with Snooze’s existing majority shareholder Stripes, as well as existing investor Alliance Consumer Growth (“ACG”), to accelerate the Company’s continued growth nationwide and fund strategic initiatives. DENVER-( BUSINESS WIRE)-Snooze, a rapidly growing breakfast and brunch restaurant concept known for its innovative menu and vibrant atmosphere, announced it has received a strategic minority investment from Brentwood Associates (“Brentwood”), a leading consumer-focused private equity firm.
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